SEO Training
* SEO Training Course Content:
- Understand Search Engines
- Classify Search Engines
ON PAGE FACTORS:
* Key concepts of SEO
- Describe the major aim of search engine optimization
- Explain the foundation concept of pages verses sites when it comes to SEO
- Describe recent changes in search engine ranking algorithms and the trend towards favoring Web 2.0
* SEO Keyword Analysis
- Explain why keyword research is the most important aspect of SEO
- Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
- Use KEI analysis to identify potential keywords for a web page
- Analyze competitor SEO strategies and tactics
- Produce customized key word phrases for each page in your web site
* SEO Meta Tag Generation
- Explain why meta tags are important and state which two tags are the most important
- Identify the most important Meta tag elements
- Describe the rules for meta tag creation
- Optimize the page TITLE Tag
- Optimize the page META Description Tag
- Optimize the page META Keywords Tag
* Site design and architecture using SEO
- Use domain names, page names, alt tags, file names, image names and anchor text to improve search engine rankings
- Describe the purpose of the robots.txt file
- Create a robots.txt file for your web site
- Link a robots.txt file to a web page
* Search Engine Submission
- Describe the search engine submission process, spidering and indexing process
- Create a site map using freely available online tools
- Link a site map to a web page for spider by the search engines
- Submit to Directories
- Verify Submission Success
- Apply to get your web site listed in Google local search
OFF PAGE FACTORS:
* Getting Quality one-way and two-way links using SEO
- Describe the concept of Google Page Rank
- Describe the 9 qualities of the perfect incoming link
- Draft a powerful directory listing description including key words in the anchor text
- Use blogs and forums to get one-way links
- Use SEO packages from third party suppliers to build links
- Use blog and ping to get your new web pages indexed quickly
- Use free directories to get one-way links
- Use free software to automate the directory submission process
- Identify the important qualities of a link exchange partner
- Describe how no follow tags can be used to defraud link exchange partners
- Subscribe to link exchange programs to get reciprocal links
* Google Web Analytics
- First Visit / First Session
- Hits
- Visitor / Unique Visitor / Unique User
- Repeat Visitor
- New Visitor
- Impression
- Visibility time
- Session Duration
- Page View Duration / Time on Page
- Page Depth / Page Views per Session
- Frequency / Session per Unique
Who will benefit from this SEO course:
- Webmasters who want to offer search engine optimization and search engine marketing as a service to their clients.
- Small business owners who are especially home based businesses looking to market their products and services using seo.
- Corporate website development teams who need to redesign their website
- Company owners who supervise their web designers and internet marketing team.
- Businesses looking to increase traffic without outsourcing their business site.
- Companies looking for any new ideas on how to market their website.
- Working professionals on any field who want to learn about seo for their own personal knowledge
SEO Classes are experimental not theoretical. Live projects will be given. You get hands on experience.
Please contact for seo training in Chennai
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